Compliance for operators

Creative review, #AD and responsible gambling message requirements, POPIA handling and no targeting of people on self-exclusion lists.

Colleagues shaking hands across a meeting table as banknotes fall through the air

Compliance controls

  • Creative review

    We review partner creatives.

  • #AD and responsible gambling messages

    Partners must clearly label every promotional post as an advert (for example #AD, Advert or the platform's paid-partnership label) and carry responsible gambling messages.

  • POPIA

    Personal information is handled in line with POPIA.

  • Self-exclusion

    People on self-exclusion lists must not be targeted.

  • Provincial approval

    We can work with operators to report a partnership to provincial regulators. The Western Cape treats such partnerships as gambling-related contracts that need approval.

Read the full marketing code

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