Lottery content creators
Information-led national lottery content and referrals to licensed sports betting; lottery-style bets only where approved. No offshore lottery resellers, no casino offers.
Who it's for
Number-analysis creators, live draw streamers and lottery community admins.
We partner with lottery creators for referrals to licensed sports betting and information-led national lottery content; lottery-style bets only where approved.
Partners must be 18 or older and promote only to adult audiences. Every application is reviewed.
What we can work on
We can work on
- Information-led national lottery content: draw times, how to play and responsible gambling.
- Referrals to licensed sports betting.
We do not accept
- Offshore lottery resellers.
- Casino offers or lottery-themed interactive games.
- Prediction competitions with prizes.
Tools for this audience
- Draw schedule: official national lottery draw days.
- Number frequency statistics, always shown with the statement that past results do not affect future draws and do not represent the chance of winning.
- 18+ and responsible gambling overlays for live streams.
- #AD label templates.
How content partnerships work
- Fixed compliance cards for the opening and closing of live draw streams.
- Community announcement templates.
- Your partner manager reviews your first content before it goes out.
Marketing rules for this audience
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No prediction language
Do not use words that suggest numbers can be predicted, such as "sure win" or "hot numbers".
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Statistics carry a disclaimer
Number statistics must state that past results do not affect future draws.
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No prediction competitions
Prediction competitions with prizes are not allowed.
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#AD on every promotion
Every post that contains a tracking link or promotes an operator must be clearly labelled as an advert, for example #AD, Advert or the platform's paid-partnership label.
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18+ and vulnerable groups
Lottery audiences are broader, so 18+ status and the protection of vulnerable groups need particular confirmation.
Commission terms
- Tracked separately from sports, with a separate offer or tag.
- Lottery-style bets (Lucky Numbers-type products): only when offered under the operator's South African licence and approved in your Commission Schedule, which we do only after legal confirmation.
- Contracts include a clause to stop immediately after a court ruling.
- Commission can be paused in line with regulation.
Requirements and what to prepare
Onboarding: review, confirmation of compliance training and pre-review of your first content.
- Main platform and account links
- Audience size
- Audience age distribution, and whether you can show it is 18+
- Whether you have run prediction competitions with prizes
- Agreement to the lottery marketing code
FAQ
What are the rules for lottery content?
Information-led lottery content and licensed sports betting referrals, with no offshore lottery resellers, casino offers, prize prediction competitions or claims that numbers can be predicted; any post showing numbers or predictions must say draws are random and past results do not affect future results. Lottery-style bets (such as Lucky Numbers) are allowed only when the operator offers them under its South African licence and they are approved in your Commission Schedule, and every promotional post must be labelled as an advert (for example #AD).
Who can apply?
Individuals and businesses aged 18 or over who promote to adult audiences and accept our marketing code. Every application is reviewed before approval.
How long does the review take?
Typically 1–2 business days. We may ask for links to your channels and proof of identity.